The term social media is referring to the computer-mediated technologies that is interactive in form, and has the various functions like facilitating the sharing, production, and creation of the various forms of expression, including career interests, ideas, thoughts, insights, details, and information by the use of computer and internet networks, as well as, virtual communities. There are definitely a lot of social media platforms that can be found online, and some of its most common features include having contents that are user-generated, such as data, digital videos, digital photos or pictures, and comments or text posts; being an interactive and internet-based computer application or application software; allows or enables the users to create identities and profiles that are service-specific; and facilitates the establishment and development of social networks by connecting the profile of their users with the other users in the internet.
Using the social media as an important part or aspect of their marketing and advertising tactics and strategies has become very common to each and every business, and they can basically do that by creating their very own social media accounts for their business. The business companies who have social media accounts or profiles should really take into consideration the various social media metrics, for this can help them check if their marketing effort is really working for their business, if it can really drive more sales for them, or if it can really help them acquire more audiences and consumers. Some of the most important or essential metrics of social media that they should watch out for and take into consideration if they want to be successful on their social media campaigns, include the emerging trends, by the use of the trending hash tags; the countless data points, which involves looking at the ones that are more related or relevant to their business goals; the website traffic, for it can help the businesses to measure the number of clicks that they may obtain from any social media platform; the conversions of the website traffic, including the client’s action to sign-up for an email list, to make a purchase or buy their products and services online, and to book to receive a call; the customer services inquiries, for this is a sign that the clients are relying to the business which means that they trust them; the mentions, for this is can indicate the overall brand awareness of the business company; the bounce rate, for this can help the business in checking if the people are staying on their website; and the device that the people are using to access the website of the business.